Social and Behavioral Sciences

What is social behavioral science?

Social behavioral science utilizes theories and methodologies in various disciplines in social sciences including sociology, psychology, communications, economics, and anthropology. It aims to clarify health behaviors of individuals, groups, organizations, and communities, as well as social, psychological, and cultural factors behind. Based on the understanding of these factors, we plan, implement, and evaluate the strategies to facilitate behavioral and societal changes to promote health.

What we do in the Social and Behavioral Sciences

In this field, we promote research as well as practical activities in communities and other settings.


Current projects
  • Research on communication of health information
  • Research on healthcare professional-patient and family relationships and shared decision-making
  • Research on health literacy of citizens and patients
  • Research on communication skills training for healthcare professionals